As a perennial highlight of The Aesthetic ShowTM (TAS), the Certified Aesthetic Consultant (CAC) Fast Track Program is the only current and continuously updated certification program in the medical aesthetic industry. This highly-structured and interactive daylong educational course delivers the most comprehensive information and guidacne on running a successful practice in today's highly competitive market.
It doesn’t matter where your practice is geographically located, there are very few areas where people are not seeking aesthetic procedures. To stay competitive, you have to be innovative, said Dr. Andrew Ordon. He offered several tips to attendees at The Aesthetic Show.
Lectures don’t work to motivate patients because the use of guilt and threats are horrible motivators. The same goes for doctors.
Physicians and their pain patients will continue to suffer such inconveniences, insults and financial burdens, until the epidemic of opioid overdoses ends.
Preserve earnings, bolster tax savings and better plan for the future.
Three simple indices and metrics are the key to higher medical practice performance.
The business of aesthetic medicine is quite complex. There are operational challenges as well as the pressure to keep up with the new digital marketing landscape, among many others factors. Learn the tools needed to run a successful aesthetic practice during The Aesthetic Show taking place July 5-8.
Whether it’s waiting to board a plane or waiting to be seen for the next round of Botox injections, people crave digital content and interaction during the lull.
While old school marketing approaches, such as billboards and radio ads, are passive experiences, social media actively engages users with realtime messaging in an immersive, interactive environment. The top social media platforms – Facebook, Instagram, Snapchat, YouTube, etc. – can be expertly utilized for communicating online with existing patients and for attracting new ones.
Social media sites and Internet-based marketing are fast becoming the go-to method for attracting and retaining aesthetic patients, especially millennials. Yet, many practices are still unsure about how to use these services effectively.