Strong, well-curated before-and-after galleries play a pivotal role in a practice marketing plan. This first article of a three-part series explores the link between good quality photo documentation and practice success.
Is investing in cryptocurrency something to avoid or are physicians missing out on a prime investment opportunity if they don’t give it a try?
Not every practice has value, nor does every seller try to sell their practice properly.
A successful local SEO strategy for a cosmetic surgery practice is not made up of just one or two components. One expert offers an overview of the different factors that will drive people to your website, deliver the information they need, and convert them into new patients.
This Labor Day, take time to appreciate your staff and reflect on how to improve employee morale and work culture.
This face-to-face encounter enables physicians and other staff to get to know a candidate in ways that go beyond a resume on a desk and letters of recommendation.
A runner-up of the 2018 Physician Writing Contest shares how she learned from a bad review.
Verbal missteps happen to everyone. While ignoring the situation may seem like the best solution at the time, it's not. Here’s how to overcome five common phonetic faux pas.
Consider taking precautions to prevent staff from leaving—and taking your belongings with them.
Physicians are prime targets for scams, with large medical school debt and potential for high salaries