When Charles Runels, M.D., the creator of the Vampire Facelift started using platelet-rich plasma (PRP) for cosmetic purposes, he was doing what many cosmetic surgeons were doing at the time. He was using it like Juvéderm, and injecting it into the nasolabial folds.
“I didn’t like that because I like to sculpt out a natural restored look. PRP is aqueous, so, it wasn’t holding the shape,” Dr. Runels says. “But all the patients were coming back saying their faces were glowing from the neovascularization.”
Dr. Runels, an internal medicine physician, studied the literature on PRP in wound care and decided to try a different approach with his cosmetic patients. He instead used the hyaluronic acid (HA) to act as a scaffold and, immediately after, applied PRP, subdermally — not only to where he had injected the HA, but in other critical areas of the face.
PRP is all the rage in cosmetic and other types of surgery, says Chicago-based facial plastic surgeon Steven Dayan, M.D.
Physicians’ cost is minimal; patients love that it is “all natural”; and one can’t ignore the impressive anecdotal and empirical evidence that it has a magical effect on facial skin, according to Dr. Dayan.
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