Jennifer S. Hayes, D.O., had been practicing traditional obstetrics and gynecologic surgery for 15 years when a visit to Beverly Hills, Calif., changed her professional life.
In 2006, billboards, magazine and newspaper ads in California promoted procedures for women that would enhance their sexual gratification. Enticed by the idea of empowering women, Dr. Hayes returned to the group practice that she helped to create in Tampa, Fla., and researched and read all she could find on the topic of aesthetics and gynecology. She went back to Beverly Hills a year later to train with vaginal rejuvenation and cosmetic gynecology pioneer David Matlock, M.D., M.B.A.
The learning experience with Dr. Matlock helped Dr. Hayes to blend her strong foundation in gynecology with the meticulousness and artfulness of a plastic approach, she says.
“For me it was a perfect blend of what patients really wanted and what made them happy,” Dr. Hayes says.
By 2008, Dr. Hayes left the traditional group practice in Florida to open a private practice devoted to laser vaginal rejuvenation, cosmetic gynecology and intimate aesthetic surgery, called the Visionary Centre for Women.
Dr. Hayes tells The Aesthetic Channel that she hasn’t looked back and continues to learn. Earlier this year, Dr. Hayes completed advanced training with Red Alinsod, M.D., becoming an Alinsod Fellow.
She shares her thoughts with us on transitioning from traditional OB/GYN to aesthetic practice.
The Aesthetic Channel: What types of aesthetic procedures do you offer?
Dr. Hayes: I offer all different types of cosmetic services for the labia majora and the labia minora, including laser reduction labiaplasty; clitoral hood reduction; outer labial majoraplasty; mons liposuction; and liposuction of the abdomen, flanks, waist, bra line and muffin top. To help with sensation, I offer the G-Shot and O-Shot. I help patients with low libido and painful sex, or dyspareunia. I also offer vaginal rejuvenation, vaginoplasty and laser perineorrhaphy, and nonsurgical rejuvenation with Thermiva (Thermi).
The Aesthetic Channel: What challenges have you faced while making the transition?
Dr. Hayes: Aesthetic services don’t fit well into a traditional OB/GYN practice. So, I felt I had to stop with the group that I helped to build and started a new practice. That was a tough decision, emotionally, to leave my obstetrical patients.
The Aesthetic Channel: Why doesn’t it fit?
Dr. Hayes: The pacing of an OB/GYN practice is rapid fire. When you’re doing aesthetic work, you have to have a leisurely pace, allowing patients to feel comfortable. That can’t be done in 10-minutes, which is the way in OB/GYN. Each practice type suffers if you try to do both traditional and aesthetic.
I have a practice that is devoted to cosmetic gynecology and gynecologic surgery, recognizing that if I want my cosmetic practice to flourish, I have to devote myself completely.
You really have to immerse yourself in aesthetic practice. Women deserve excellence, and you can’t do it occasionally because you don’t end up having that very meticulous proficiency that aesthetics demands.