In your practice, just as in life, you’ll see and experience an incredible amount of personalities – some easier to deal with than others. Part of running a successful practice is knowing how to work with every personality type you encounter.
Practice Management Systems
The Aesthetic Academy is headed to Dallas for the first time. Join us November 8-9, 2019, at the Omni Dallas Hotel for two days of advanced hands-on procedural training and comprehensive development in the field of medical aesthetics. Attend The Aesthetic Academy and certify your practice to the highest standards of medical excellence.
In 2019, it seems that people have subscriptions to everything. When they shop, they go to Costco or use their Amazon Prime membership. When they eat, they prepare a meal kit that was shipped to them by a Blue Apron or HelloFresh. When they want entertainment, they watch movies or television from Netflix or Hulu.
The idea of opening a medical and wellness spa was first set in motion as we started to feel the effects of aging. We knew there were others who were experiencing these same feelings so we envisioned a business would that would affordably help people stay healthy and serve as a solution to problems they couldn’t solve on their own.
Even established, successful practices can have a hard time introducing and selling new products in today’s information-saturated world. Consumers are bombarded with services, discounts, offers and promotions for things they may or may not need everywhere they look. So, how do you get through to them? What will make them choose your product or service over the rest? What if you tried giving it away for free?
When it comes to the challenges of running a medical practice, most physicians will agree that price shoppers are among the most frustrating. With these types of consumers, it is as though training and expertise account for nothing. Like all that really matters is, “how much is this going to cost me?!” However, physicians also need to realize that just because someone asks about price, it doesn’t necessarily make them a “price shopper.”
With the over-saturation of cosmetic-based practices within all markets, practice owners are continually looking for new ways to maintain their patient base and keep them engaged. Just the simple goal of creating repeat facial injectable patients, or ongoing sales of prescribed skincare products, can sometimes be a daunting task. To help offset these challenges, an online store could be a great option to generate revenue and maintain patient interest.
As the premier multispecialty venue for medical professionals looking to expand their aesthetic abilities, The Aesthetic Show (TAS) has firmly established itself as a progressive, first-in-class educational program covering the most cutting edge aesthetic procedures, techniques, products and technologies.
We’ve worked with more than a thousand physicians in the aesthetic industry over the past decade, and it has become very clear that there are three key areas of strategy required for growth and profit: finance, operations and marketing.
As we enter a new year, now is the time for all of us, even thriving aesthetic practices, to reflect on the highs and lows of 2018 and determine what changes can be made to improve in 2019.