Does it seem like it is getting more difficult, and a lot more expensive, to consistently attract new cosmetic patients to your practice? Well, that’s because it is getting more difficult to attract a steady flow of patients month after month.
Sponsored by Weave
What’s in a name? Well, when you’re talking about the Weave Integrated Communications platform from Weave (Lehi, Utah) – everything. As the name would lead you to believe, this platform weaves multiple communications and payment processes together under a single platform, eliminating costly single-purpose vendors and making life easier for physicians, staff members and patients.
Advanced patient communication skills - Part II: Salvaging a damaged patient relationship and identifying the red flag patient
While it can take months to bring a patient into your practice, it takes only seconds to lose them. And while you may shake your head at the loss or be left feeling confused about where it went wrong – more often than not the indicators were there. Here is a guide for identifying a flawed patient relationship – and possible solutions for a positive outcome.
Advanced patient communication skills - Part III: The importance of identifying and rewarding your VIP patients
Having worked with medical aesthetic and cosmetic practices across the country, we have learned that many practices believe that its most profitable patient is the one who comes in for a single large surgery. But in reality, this is not the case.
The three main areas of any business are finance, marketing and operations. They either work together synergistically for success and profitability – or they do not! After working with thousands of elective medical practices, as well as owning and operating my own medspa, I have identified five key initiatives for building a successful medspa in today’s environment.
While it may not sound like a lot, three more surgeries (or big-ticket procedures) per month can make a big difference for your practice. It could mean the difference between you just sliding by or barely being able to cover your fixed overhead costs. Or, even worse, you having to dip into your savings to cover your expenses for a slow month!
Every hour spent on consultations is time that could be spent on treating patients and generating profit. Imagine doing 33 consultations in one evening with an outcome of 27 appointments.
Satisfaction and patient experience are the lifeblood of your practice, and they determine revenue growth. It is important that your team understands just how fundamental they are in the process of acquiring new business and building long-term relationships with your current patients.
Promoting skincare in your cosmetic practice includes many benefits to you and your patients, including serving as a new revenue stream that could account for 10% to 25% of your total revenues and convenience for your patients. Additionally, skincare is a gateway for introducing and cross-promoting your in-office aesthetic procedures and treatments because when they are used together, outcomes are enhanced.
In your practice, just as in life, you’ll see and experience an incredible amount of personalities – some easier to deal with than others. Part of running a successful practice is knowing how to work with every personality type you encounter.