With over 80% of aesthetic consumers starting their search for an elective medical treatment on the internet, I am always compelled to ask practice owners this: Are you spending at least 80% of your time, energy, efforts, budget and creativity on implementing strategies to capture these consumers on the mediums they are using to research?
For aesthetic physicians, it is not enough to earn multiple degrees and set up a practice. The real challenge comes when they must attract and retain patients in the era of social media and other complex forms of marketing. Mastering these digital realms can be especially challenging since they are not even offered as an elective course in school.
As practice management consultants specializing in the aesthetic and cosmetic arena, we know you have more generations of patients visiting your office than ever before. Baby Boomers, Generation X, Millennials and now Generation Z are all coming to your practice seeking treatments.
Does it seem like it is getting more difficult, and a lot more expensive, to consistently attract new cosmetic patients to your practice? Well, that’s because it is getting more difficult to attract a steady flow of patients month after month.
Sponsored by Weave
What’s in a name? Well, when you’re talking about the Weave Integrated Communications platform from Weave (Lehi, Utah) – everything. As the name would lead you to believe, this platform weaves multiple communications and payment processes together under a single platform, eliminating costly single-purpose vendors and making life easier for physicians, staff members and patients.
Advanced patient communication skills - Part II: Salvaging a damaged patient relationship and identifying the red flag patient
While it can take months to bring a patient into your practice, it takes only seconds to lose them. And while you may shake your head at the loss or be left feeling confused about where it went wrong – more often than not the indicators were there. Here is a guide for identifying a flawed patient relationship – and possible solutions for a positive outcome.
Advanced patient communication skills - Part III: The importance of identifying and rewarding your VIP patients
Having worked with medical aesthetic and cosmetic practices across the country, we have learned that many practices believe that its most profitable patient is the one who comes in for a single large surgery. But in reality, this is not the case.
The three main areas of any business are finance, marketing and operations. They either work together synergistically for success and profitability – or they do not! After working with thousands of elective medical practices, as well as owning and operating my own medspa, I have identified five key initiatives for building a successful medspa in today’s environment.
While it may not sound like a lot, three more surgeries (or big-ticket procedures) per month can make a big difference for your practice. It could mean the difference between you just sliding by or barely being able to cover your fixed overhead costs. Or, even worse, you having to dip into your savings to cover your expenses for a slow month!
Every hour spent on consultations is time that could be spent on treating patients and generating profit. Imagine doing 33 consultations in one evening with an outcome of 27 appointments.