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A year in review: Taking a look back at 2019 and a look forward to 2020
2019 was an exciting year for body sculpting, a time focused on selfies and social media and a year of cosmetic self-reflection, driven by the controversy around buttock augmentation and the breast implant recall. So, what will 2020 bring? We asked aesthetic physicians and surgeons to share their thoughts on this past year’s highlights and what’s to come.

Recent Content

The secret to success: Experts say effective use of the right treatments yields optimal results

Dec 10, 2019
  • Lisette Hilton

It’s one thing to have an arsenal of effective devices and technologies in one’s aesthetic practice, it’s quite another to have the insight, experience, knowledge and skills to optimally use those technologies.

Methods to improve team performance

Dec 10, 2019
  • Mara Shorr, BS, CAC and Jay A. Shorr, BA, MBM-C, CAC

“There’s no good talent in (insert your city here).” As national award-winning practice management consultants focusing on the aesthetic and cosmetic industry, we hear the same thing in EVERY market we visit and from every practice leader we meet.

New cosmetic surgery trend: Gender-neutral procedures

Dec 5, 2019
  • Press Release - Dazed Beauty

Gender-neutral plastic surgeries are growing more popular, according to one well-known plastic surgeon based in Los Angeles, California. Recently, Dr Alexander Rivkin, who pioneered the ‘Five-Minute Non-Surgical Nose Job’, has been noticing patients veering away from extreme femininity and masculinity and moving in favour of a more androgynous look.

Brazilian butt lift isn't just a trend

Dec 5, 2019
  • Press Release - Newswire

"As the Brazilian butt lift continues to grow in popularity, plastic surgeons around the world are looking for answers on how to perform it safely and effectively," comments Dr. Rodrigo Rosique. "We wanted to share our Brazilian perspective on the critical steps for this procedure – highlighting the need to avoid fat injection directly into the gluteal muscle to prevent potentially serious complications."

A.I. technology used to determine beauty

Dec 5, 2019
  • Press Release - One Zero

Today many cosmetic surgeons would pair photos from Analyze My Face with artificial intelligence to create a 3D rendering of their patients face that realistically portrays movement and expression. Their tools would then analyze their features and and tell them the percentage increases in attractiveness they could achieve for each recommended surgery.

End your year with a bang!

Dec 4, 2019
  • Catherine Maley, M.B.A.

Did the year run out faster than you expected and now you’re behind in the numbers you forecasted? Perhaps you had a slow summer and Fall didn’t pick up like it usually does, or pick up enough to get you back on track. Maybe your key revenue-generating staff member left and took some of your patients with them!

A year in review: Taking a look back at 2019 and a look forward to 2020

Dec 4, 2019
  • Lisette Hilton

2019 was an exciting year for body sculpting, a time focused on selfies and social media and a year of cosmetic self-reflection, driven by the controversy around buttock augmentation and the breast implant recall. So, what will 2020 bring? We asked aesthetic physicians and surgeons to share their thoughts on this past year’s highlights and what’s to come. Here’s what they had to say.

Women in aesthetics Jean Carruthers, MD: The Botox pioneer

Dec 4, 2019
  • Lisette Hilton

Jean Carruthers, MD, FRCSC, FRC(OPHTH), remembers the ‘A-ha!’ moment when she realized that neuromodulators could transform cosmetic medicine. It was the 1980s, and Dr. Carruthers wasn’t a cosmetic physician.

Odna uses microwave technology to help reduce cellulite

Nov 26, 2019
  • Press Release - Prime Journal

80-90% of women have cellulite¹, therefore it is not surprising that the demand for treatment with proven results is huge. In fact, it has now been reported that the Cellulite Treatment Market is expected to exceed more than US$ 2.0 Billion by 2024.²

Seven fundamental components to a seven figure practice

Nov 21, 2019
  • Terri Ross

Having a successful practice that produces great results for patients and has long-term retention rates is something every aesthetic practice strives for. I wish I could tell you that I have magic fairy dust that can be sprinkled on your practice to guarantee success.

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The Aesthetic Guide November/December 2019
Nov 22, 2019 Vol 22 No 6
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