Although the industry is evolving and more men are visiting medical spas and aesthetic practices; they still only represent about 20% of the market. One of the main reasons for this shortage is the lack of specific marketing efforts directed at men, as most facilities cater mainly to women.
When consulting with cosmetic practices, I ask them who their preferred patient is, and the answer is typically, “Everybody!” The challenge with this is that EVERYBODY is EVERYWHERE so you end up spending a fortune trying to be everywhere they are.
You most likely spend a small fortune on pay-per-click, SEO, website design, directories and more, to make your plastic surgery practice stand out in the sea of competition. But here’s the cold reality…Your efforts can get you ranked on page one of the search engines, but none of that matters if you’re not able to convert those leads to paid procedures.
According to Dr. U Hair and Skin Clinic, new medical advances have the potential to improve Acne Keloidalis Nuchae (AKN), a condition where, mainly men of color, experience episodes of close shaving of the scalp resulting in small bumps and ingrown hair on the back of the head and neck. These bumps from shaving can often worsen over time. AKN manifests as debilitating bumps and keloidal masses in the back of the neck, which is challenging to cure. A recent series of publications by doctors at Harbor UCLA have shed light on new methods of obtaining consistent aesthetic and long-term outcomes.
With over 80% of aesthetic consumers starting their search for an elective medical treatment on the internet, I am always compelled to ask practice owners this: Are you spending at least 80% of your time, energy, efforts, budget and creativity on implementing strategies to capture these consumers on the mediums they are using to research?
Want to smooth out your wrinkles, erase scars and sunspots, and look years younger? Millions of Americans a year turn to lasers and prescription drugs to rejuvenate their skin, but exactly how that rejuvenation works has never been fully explained. Now, Johns Hopkins researchers have discovered that laser treatments and the drug retinoic acid share a common molecular pathway. Moreover, that pathway — which lets skin cells sense loose RNA molecules — is also turned up in mice when they regenerate hair follicles. Results are described in the June 26 issue of Nature Communications.
BTL, the manufacturer behind the game-changing EMSCULPT technology, is continuing to raise the bar in aesthetics and non-invasive body shaping. Today, the brand announced its latest FDA clearance for EMSCULPT, which is now FDA cleared to strengthen, firm and tone the arms and calves with the newly unveiled Small Contour Applicators. Building upon the existing clearances for the abdomen, buttocks, and thighs, the new Small Contour Applicator brings the unrivaled EMSCULPT results to even more key muscle groups, making it the ONLY non-invasive treatment that is FDA cleared to tone and strengthen the arms and calves as well.
Among the available nonsurgical cosmetic procedures, body contouring treatments, and the use of injectables for aesthetic improvement, continue to gain popularity. As a modality for reducing unwanted adipose tissue, injection adipocytolysis, is an approach to body contouring that accommodates the growing patient inclination toward minimally invasive treatments.
A woman’s decision to have her breast implants removed is deeply personal and often years in the making. With more information emerging about BIA-ALCL, and online forums dedicated to “breast implant illness,” plastic surgeons are receiving more inquiries about explantation for health reasons vs. aesthetic reasons, or to treat a specific complication such as capsular contracture. This trend has stoked debate over the most appropriate explantation technique to use: total capsulectomy or en bloc removal.
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