The ‘Stocking Stuffer’ Sale
Denver, Colo., plastic surgeon Manish H. Shah, M.D., bundles products and services in what he calls a "stocking stuffer sale." It’s paying it forward, with a skin care twist.
“This type of sale consists of selling skin care to your normal patient base and, then, giving skin care to one of their friends or family members that are not part of the practice,” Dr. Shah says. “For example: ‘Buy 2 Alchemy AM Aura at 10% off, get 1 free to give to a friend. They make a great stocking stuffer!’”
The holiday business booster works because patients benefit from their loyalty, while their friends get great gifts, he says.
“Additionally, you have a potential new patient referral for the future for continued skin sales and/or procedural sales. The staff have the gifted box of skincare wrapped and presented elegantly with subtle branding. This makes it even easier to gift. Inside the gift box, the staff can put a few business cards, as well,” Dr. Shah says.
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