America is a melting pot of beauty ideals. Aesthetic physicians from major metropolitan hubs to rural areas report a spectrum of influences that affect consumers’ aesthetic aspirations and ultimately what they will do to enhance their looks. The bottom line: There is no single standard of beauty and many different trends. An individual’s perception of beauty might be driven by race, ethnicity, culture, gender, geography, environment, age, social media, celebrities and more.
Lara Devgan, MD, MPH, is a plastic surgeon with a busy New York City practice. But that is only one of the many hats she wears.
The secret to making sexual aesthetics a successful part of any cosmetic practice is focusing on patient individuality, according to Kimberly Evans, M.D., an OB/GYN at the Sugar Land Medical Spa in Sugar Land, Texas.
As we enter a new year, now is the time for all of us, even thriving aesthetic practices, to reflect on the highs and lows of 2018 and determine what changes can be made to improve in 2019.
Post-keloidectomy recurrence rates are high, but study finds rates plummet with superficial radiation therapy.
Experts offer tips for mining Google Trends to improve marketing efforts.
Thanks to advances in thread technology, one expert says thread lifting has become an effective and safe minimally invasive option for lifting the skin.
It puts Botox (and more) on a monthly budget — Is a spa subscription model right for your practice?
Blood is blood. But how it’s processed to make platelet-rich plasma (PRP) for a variety of indications, including aesthetic treatments, might make a difference in PRP treatment outcomes.
Generations of people tend to share characteristics that aesthetic practices can harness to better target their marketing efforts.