For aesthetic physicians, it is not enough to earn multiple degrees and set up a practice. The real challenge comes when they must attract and retain patients in the era of social media and other complex forms of marketing. Mastering these digital realms can be especially challenging since they are not even offered as an elective course in school.
Sponsored by Suneva Medical
When it comes to novel regenerative aesthetic therapies, physicians and consumers alike are seeking innovative technologies to enhance their treatment experience and overall results.
The practice of medicine is experiencing a massive renewal equal in significance to the great Medicine Renaissance of the 15th Century. In many ways, aesthetics is leading the charge as more people desire natural anti-aging therapies rather than chemical-based treatments or other substances foreign to their bodies.
Sponsored by MTF Biologics
Every so often a new aesthetic innovation turns people’s heads. Such is the case with Renuva® from MTF Biologics, (Edison, N.J.), an off-the-shelf adipose matrix made from donated allograft tissue, which can be injected into soft tissue defects in any body area that fat is naturally occurring. It then acts as a scaffold to allow the body to grow new fat cells.
Every year for the past 15 years, the Vegas Cosmetic Surgery (VCS) meeting, taking place June 5 – 8, 2019, at the Bellagio in Las Vegas, Nev., brings together physicians from multiple disciplines with leading educators in the fields of facial plastic surgery, plastic surgery, dermatology and oculoplastic surgery.
Sponsored by Viscot Medical
In the operative field, surgeons frequently need to mark patients before and sometimes during surgery on surfaces that are moist or covered with blood, fat and other fluids. The tips of most standard markers will usually stop writing on wet surfaces because they get clogged with fluids, which halts the flow of ink.
Over the last several years, physicians have been applying energy for skin tightening and other aesthetic corrections; yet, most devices still lack real-time feedback features that intelligently react to how much of that energy is reaching intended tissue targets. One manufacturer has dramatically raised the technology bar, giving physicians automated, intelligent guidance leading to better outcomes.
In a society where undertaking beautifying enhancements no longer holds the stigma it once did, more people are claiming their right to a personalized aesthetic ideal. And as the market for cosmetic procedures grows exponentially, increasingly advanced nonsurgical technologies are providing safer treatments. While surgical liposuction is also growing in popularity, albeit more slowly, less invasive, energy-based body shaping is sharply on the rise.
The facial injectables’ renaissance: Modern treatments and expanded patient base revitalize the market
With a growing patient base spanning Millennials to Baby Boomers,combined with the introduction of novel products and cutting-edge techniques, facial injectable treatments remain in high demand.
In 2018, Europe’s medical aesthetic market has been following many of the same major trends found in North America and other regions: growth driven by the increasing affordability of treatments, and significant improvements in medical devices, techniques and technologies. Adding to that are the expanding populations of aging Baby Boomers, Gen X-ers, Millennials and the up-and-coming Generation Z or iGen, with all groups increasingly aware (via mainstream television, the Internet and social media) of the latest aesthetic / cosmetic procedures and anti-aging therapies.