While old school marketing approaches, such as billboards and radio ads, are passive experiences, social media actively engages users with realtime messaging in an immersive, interactive environment. The top social media platforms – Facebook, Instagram, Snapchat, YouTube, etc. – can be expertly utilized for communicating online with existing patients and for attracting new ones.
Like it or not, social media and the “selfie” era are here to stay.According to a recent survey released by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), social media’s impact on aesthetics has been enormous, especially in how people perceive and project themselves. The survey results showed that in 2017, 55% of facial plastic surgeons consulted patients that wanted to look better in selfies. This is a 13% increase from 2016.
Social media sites and Internet-based marketing are fast becoming the go-to method for attracting and retaining aesthetic patients, especially millennials. Yet, many practices are still unsure about how to use these services effectively.
The recently released Dermapen 4 from DermapenWorld is setting a new benchmark in microneedling technology. A number of enhancements enable skin rejuvenation and the infusion of active substances at faster rates, while providing safer treatments across all body areas.
The foundation of skincare, aesthetics and dermatology relies on the practitioner's ability to effectively work with the skin barrier. Understanding what it is, how it behaves, as well as how to improve and repair it, is critical to implementing any treatment plan. Unfortunately, many dermatologists and other specialists find it difficult to explain the skin barrier to patients in simple terms.
As increasing numbers of males seek aesthetic treatments, techniques and technologies continually improve to provide better results with reduced discomfort and downtime. Marketing aesthetic services to men, though, can be a tricky proposition.
A significant trend in modern aesthetics is the steady increase in males actively seeking anti-aging and cosmetic procedures. While females still make up a large majority of the patient demographic, as many as 10% to nearly 50% of patients in a given practice are male, and as medical aesthetics becomes more mainstream this number will continue to rise.
Providers and patients alike continue to reap the benefits of utilizing radiofrequency (RF)-based energy for non-surgical, no-downtime body shaping and skin rejuvenation procedures. As a versatile example of this trend, the Thermi250® device from Thermi, an Almirall Company (Dallas, Texas) employs temperature-controlled RF that delivers a tailored treatment for non-invasive, non-ablative body rejuvenation for people of all skin types.
Two significant mega trends have developed in aesthetic medicine: male aesthetics and women’s intimate health services. Practitioners should not ingnore these.
With educational offerings ranging from hands-on injectable courses to excellence in practice management, The Aesthetic Show will offer physicians and their teams many opportunities to earn Continuing Medical Education (CME) credits through a progressive scientific program, including hands-on injectables courses.