In 2018, Europe’s medical aesthetic market has been following many of the same major trends found in North America and other regions: growth driven by the increasing affordability of treatments, and significant improvements in medical devices, techniques and technologies. Adding to that are the expanding populations of aging Baby Boomers, Gen X-ers, Millennials and the up-and-coming Generation Z or iGen, with all groups increasingly aware (via mainstream television, the Internet and social media) of the latest aesthetic / cosmetic procedures and anti-aging therapies.
Across all specialties, personalized medicine or "bespoke treatment" approaches to health and wellness are quietly emerging as a trend in the medical field. Find out why in this article.
Procedure pictures and patient testimonials are usually the first encounters a consumer will have with your aesthetic practice, thus creation of a high-quality before-and-after (B&A) photo gallery is an integral part of self-promotion and critical to your success. Here's what you need to know to build a successful gallery.
Arguably the fastest growing segment in the healthcare field, today's medical aesthetic industry is chiefly driven by the increased acceptance of the cosmetic surgery among all demographics, and the introduction of safer, more effective non-invasive treatments.
Thermage FLX® is the latest iteration of the popular radiofrequency-based Thermage skin tightening system from Solta Medical, a division of Bausch Health (Bothell, Wash.).
Sponsored by Thermi, an Almirall company
As women grow older, the effects of childbirth and menopausal issues can lead to vaginal laxity, urine leakage, difficulty achieving orgasms and dryness. These and other gynecological health concerns often combine with the normal aging process to produce a range of emotional and physical challenges for women. Plus, medical and aesthetic problems in this area have traditionally involved some kind of a surgical procedure, with the associated discomfort and downtime.
In the Asia-Pacific (APAC) region, the medical aesthetic market continues to grow faster than any other area in the world. Throughout the region, and especially in China with the rise of its wealthy middle class, people have grown more aware of beauty issues, becoming well-informed about aesthetic treatments via the Internet and social media, and actively seeking out procedures. Meanwhile, the physician’s armamentarium has similarly expanded to include non- and minimally invasive solutions that appeal to more people.
Nearly 3,000 of the industry's top aesthetic physicians and related professionals descended upon Las Vegas, Nev., from July 5 - 8, 2018, to experience the highly anticipated 12th annual installment of The Aesthetic Show (TAS). Taking place at the Wynn Resort & Casino, this leading scientific conference offered four days of unrivaled educational sessions, workshops and hands-on training.
As a perennial highlight of The Aesthetic ShowTM (TAS), the Certified Aesthetic Consultant (CAC) Fast Track Program is the only current and continuously updated certification program in the medical aesthetic industry. This highly-structured and interactive daylong educational course delivers the most comprehensive information and guidacne on running a successful practice in today's highly competitive market.
As demand for energy-based anti-aging procedures continues to rise, practitioners are faced with choosing from a wide array of aesthetic platforms and devices. Five experts share insights on how to differentiate.