We’ve worked with more than a thousand physicians in the aesthetic industry over the past decade, and it has become very clear that there are three key areas of strategy required for growth and profit: finance, operations and marketing.
As we enter a new year, now is the time for all of us, even thriving aesthetic practices, to reflect on the highs and lows of 2018 and determine what changes can be made to improve in 2019.
Sharing practice videos and patient photos in the office and online can be a vital marketing tool for aesthetic physicians. However, you need to ensure conformity with the regulations set down in the Health Insurance Portability and Accountability Act of 1996 (HIPAA), which were designed to protect the privacy and security of certain health information.
As we begin another new year, aesthetic medicine continues to be propelled forward by new developments and evolving trends. With the rise of social media and a plethora of scientific and practical breakthroughs, 2019 is sure to be an exciting year filled with promise.
As the leading dermatology association, the American Academy of Dermatology’s (AAD) annual Winter meeting is a must-attend event for clinical and cosmetic dermatologists. The 2019 meeting, taking place from March 1 – 5, in Washington, D.C., will be no exception. With over 300 scientific symposia, a wide range of hands-on workshops and practical training courses, this year’s dynamic scientific program will highlight all of the latest advancements in clinical and aesthetic dermatology, including skincare developments, as well as cosmetic and anti-aging procedures. Accompanying the robust educational agenda, is an expansive exhibit hall featuring the newest products and most innovative technologies in our field.
Post-keloidectomy recurrence rates are high, but study finds rates plummet with superficial radiation therapy.
Experts offer tips for mining Google Trends to improve marketing efforts.
Thoroughly evaluating patients with hair loss requires considering everything from family history to the patient's dietary and drug regimens.
In this article, we provide an overview of the key concepts a clinician must take into consideration when consulting with men interested in undergoing a cosmetic surgical procedure.
Thanks to advances in thread technology, one expert says thread lifting has become an effective and safe minimally invasive option for lifting the skin.