Sponsored by Cutera
Combining bipolar RF energy with adjustable depth and RF intensity, as well as two needle types and tip sizes, the Secret RF from Cutera, Inc. (Brisbane, Calif.), provides comfortable, customizable microneedling skin treatments for fine lines, wrinkles, photodamage, acne scarring and striae. Secret RF is unique in that treatment parameters are adjustable on-the- fly without interruption, and actual treatment sessions typically last about 20 minutes.
Sponsored by Cutera
Sponsored by Lasering USA
I have been a board certified OB/GYN for 30 years. About 12 years ago, I began transitioning towards becoming an aesthetic practice, and for the last five years, I’ve had cash-only clinics in two different locations.
For aesthetic physicians, it is not enough to earn multiple degrees and set up a practice. The real challenge comes when they must attract and retain patients in the era of social media and other complex forms of marketing. Mastering these digital realms can be especially challenging since they are not even offered as an elective course in school.
Sponsored by Wontech
Since the 2000s, fractional lasers have been used in aesthetic and medical practices for a wide range of applications, including pigmented lesions, scars, skin rejuvenation and many others. Various wavelengths with a high absorption coefficient in water have been utilized, including 10,600 nm CO2, 2940 nm Er:YAG, 1550 nm Er:Glass, 1927 nm thulium and 2790 nm Er:YSGG.
“Smile,” the song Charlie Chaplin popularized, and Nat King Cole sang, tells us to keep smiling despite the obstacles that challenge us, through heartbreak and times of sorrow. It has always resonated with San Diego-based dermatologist Tess Mauricio, MD.
Social media and its impact on 20- and 30-year-olds has caused an aesthetic revolution, says Lori Robertson, MSN, FNP-C, owner of Skin Perfect Medical, in Brea, Calif. And, as a result of today’s shifting influences and desires, the aesthetic industry has been confronted with the need to offer solutions for the spectrum of generations.
Gone are the days when middle-age and older patients dominated demand for aesthetic procedures. Today’s thriving aesthetic practices are multigenerational. And, thanks to social media and other influences, aesthetic industry revenue is driven by the desires of millennials and even younger patients wanting to not only tweak their looks, but also prevent visible aging.
The practice of medicine is experiencing a massive renewal equal in significance to the great Medicine Renaissance of the 15th Century. In many ways, aesthetics is leading the charge as more people desire natural anti-aging therapies rather than chemical-based treatments or other substances foreign to their bodies.
As practice management consultants specializing in the aesthetic and cosmetic arena, we know you have more generations of patients visiting your office than ever before. Baby Boomers, Generation X, Millennials and now Generation Z are all coming to your practice seeking treatments.
Talent & Techniques: Recontouring youth and redefining beauty: My approach to jawline contouring with fillers
A well contoured jawline frames the face and defines both youth and beauty. Thus, jawline shaping is an in-demand nonsurgical treatment. In this article I am sharing my approach to jawline contouring with dermal fillers, providing experienced injectors with guidance on applying hyaluronic acid (HA) fillers to optimally enhance and rejuvenate the lower face.