In a society where undertaking beautifying enhancements no longer holds the stigma it once did, more people are claiming their right to a personalized aesthetic ideal. And as the market for cosmetic procedures grows exponentially, increasingly advanced nonsurgical technologies are providing safer treatments. While surgical liposuction is also growing in popularity, albeit more slowly, less invasive, energy-based body shaping is sharply on the rise.
Advanced patient communication skills - Part III: The importance of identifying and rewarding your VIP patients
Having worked with medical aesthetic and cosmetic practices across the country, we have learned that many practices believe that its most profitable patient is the one who comes in for a single large surgery. But in reality, this is not the case.
Press Release - There has been a growing discussion in recent months around the safety of certain breast implants, with regulatory agencies around the world weighing the risk of breast implant-associated anaplastic large cell lymphoma (BIA-ALCL). It’s an issue that has been a priority for us at the U.S. Food and Drug Administration since 2011 when we warned women that the available information at the time indicated that there is a risk for women with breast implants, especially those with textured implants, for developing this disease.
The facial injectables’ renaissance: Modern treatments and expanded patient base revitalize the market
With a growing patient base spanning Millennials to Baby Boomers,combined with the introduction of novel products and cutting-edge techniques, facial injectable treatments remain in high demand.
The three main areas of any business are finance, marketing and operations. They either work together synergistically for success and profitability – or they do not! After working with thousands of elective medical practices, as well as owning and operating my own medspa, I have identified five key initiatives for building a successful medspa in today’s environment.
Hologic’s Cynosure Division announces Brooke Shields as celebrity spokesperson for SculpSure® body contouring
Press Release - MARLBOROUGH, Mass.--(BUSINESS WIRE)--Apr 23, 2019--Hologic’s (Nasdaq: HOLX ) Cynosure division announced today that iconic actress, model, Broadway star and author Brooke Shields will serve as national spokesperson for the state-of-the-art SculpSure ® body contouring laser treatment. As the face of SculpSure’s new “Be strong. Be sexy. Be confident.” campaign, Shields will inspire consumers to live confidently in a body that reflects their hard work and commitment to a healthy lifestyle.
All physicians, non-physicians, practices and industry leaders who are meaningfully advancing the aesthetic industry are invited to enter or nominate a colleague for a chance to win The Aesthetic Awards 2019.
In the last several years, and particularly with the proliferation of plastic surgery imagery and the impact of social media influencers, gluteal shaping has become a topic of great interest to consumers, and procedures for gluteal enhancement have become all the buzz.
About 99% of communication about lip enhancement focuses making lips bigger, and usually involves injectable fillers. However, a surgical lip lift procedure can improve lip and smile aesthetics in several ways.
Although surgical techniques are highly effective for correction of sagging tissues of the mid- and lower-third face, the continuous growth in demand for non-surgical or “minimally invasive” modalities have recently been met with the implementation of the polydioxanone (PDO) thread lift as a new, minimally invasive, office-based treatment for lifting.