“There’s no good talent in (insert your city here).” As national award-winning practice management consultants focusing on the aesthetic and cosmetic industry, we hear the same thing in EVERY market we visit and from every practice leader we meet.
It’s one thing to have an arsenal of effective devices and technologies in one’s aesthetic practice, it’s quite another to have the insight, experience, knowledge and skills to optimally use those technologies.
Today many cosmetic surgeons would pair photos from Analyze My Face with artificial intelligence to create a 3D rendering of their patients face that realistically portrays movement and expression. Their tools would then analyze their features and and tell them the percentage increases in attractiveness they could achieve for each recommended surgery.
"As the Brazilian butt lift continues to grow in popularity, plastic surgeons around the world are looking for answers on how to perform it safely and effectively," comments Dr. Rodrigo Rosique. "We wanted to share our Brazilian perspective on the critical steps for this procedure – highlighting the need to avoid fat injection directly into the gluteal muscle to prevent potentially serious complications."
Gender-neutral plastic surgeries are growing more popular, according to one well-known plastic surgeon based in Los Angeles, California. Recently, Dr Alexander Rivkin, who pioneered the ‘Five-Minute Non-Surgical Nose Job’, has been noticing patients veering away from extreme femininity and masculinity and moving in favour of a more androgynous look.
2019 was an exciting year for body sculpting, a time focused on selfies and social media and a year of cosmetic self-reflection, driven by the controversy around buttock augmentation and the breast implant recall. So, what will 2020 bring? We asked aesthetic physicians and surgeons to share their thoughts on this past year’s highlights and what’s to come. Here’s what they had to say.
Did the year run out faster than you expected and now you’re behind in the numbers you forecasted? Perhaps you had a slow summer and Fall didn’t pick up like it usually does, or pick up enough to get you back on track. Maybe your key revenue-generating staff member left and took some of your patients with them!
Jean Carruthers, MD, FRCSC, FRC(OPHTH), remembers the ‘A-ha!’ moment when she realized that neuromodulators could transform cosmetic medicine. It was the 1980s, and Dr. Carruthers wasn’t a cosmetic physician.
80-90% of women have cellulite¹, therefore it is not surprising that the demand for treatment with proven results is huge. In fact, it has now been reported that the Cellulite Treatment Market is expected to exceed more than US$ 2.0 Billion by 2024.²
Having a successful practice that produces great results for patients and has long-term retention rates is something every aesthetic practice strives for. I wish I could tell you that I have magic fairy dust that can be sprinkled on your practice to guarantee success.