For the seventh consecutive year, the ASDS Consumer Survey on Cosmetic Dermatologic Procedures indicates dermatologists rank as the number one influencer among 15 factors that impact consumers’ decisions to have a cosmetic procedure.
Consumers also rated dermatologists as the top resource for skin care product decisions and physician of choice in five of 10 treatment categories including injectable wrinkle-relaxers; soft-tissue fillers; laser / light therapy for skin redness, tone and scars; vein treatments; and tattoo removal.
Body sculpting = 58%
Ultrasound, laser, light and radiofrequency treatments for smoothing wrinkles or tightening skin = 56%
Laser hair removal = 51%
Microdermabrasion = 51%
Injectable wrinkle relaxer = 47%
Social media ranked in the top three factors in buying decisions for skin care products and ranked sixth among factors influencing the decision to have a cosmetic treatment. A provider’s social media presence influenced 43% of consumers’ decisions to schedule an appointment, and 41% of patients follow their current or potential provider on social media.
Top visted sites:
WebMD = 20%
Physician website =11%
Yelp = 11%
Healthgrades = 10%
Data from the annual ASDS survey reflects overall consumer views on cosmetic medical treatments and ratings for 10 specific procedures.
About the Survey
Date were obtained through a blind online survey conducted from July 30 to Aug. 27 through the web-based Survata service. The survey received 3,645 responses. To view the full results, visit asds.net/consumer-survey.
About the American Society for Dermatologic Surgery (ASDS)
The American Society for Dermatologic Surgery (ASDS) is the largest specialty organization exclusively representing dermatologic surgeons who have unique training and experience to treat the health, function and beauty of your skin. ASDS members are pioneers in the field. Many are involved in the clinical studies that bring popular treatments to revitalize skin and fill and diminish wrinkles to the forefront. Their work has helped create and enhance many of the devices that remove blemishes, hair and fat, and tighten skin. Dermatologic surgeons also are experts in skin cancer prevention, detection and treatment. As the incidence of skin cancer rises, dermatologic surgeons are committed to taking steps to minimize the life-threatening effects of this disease. For more information, visit asds.net.