A Stand-Alone Airway
Rhinoplasty is the third most common cosmetic surgery in the U.S., according to the latest statistics by the American Society of Plastic Surgeons.
Dr. Kotler says the device improves the patient experience of that and other nasal surgeries for a small cost — about $70. In the case of functional nasal surgeries, surgeons are typically paid an additional surgical fee for placing it. And surgical facilities are eligible for insurance reimbursement to cover its cost.
“My sense is that this simple device differentiates the doctor who uses it from those who don’t use it,” he says. “A lot of patients are shoppers nowadays. They look at training, experience, credentials. Everybody has done a residency. Everybody is board certified. Many have done fellowships. They’re looking at before and after photographs and patient reviews and testimonials. Every doctor has a good story to tell. As if all are generic equivalents. However, if a prospective patient goes to three consultations and only one of those doctors uses the airway, then that doctor has now differentiated himself by a means the patient can understand. He is the only one who offers reasonable assurance of a better post-op experience.”
About 10,000 Kotler Nasal Airways have been used by surgeons, according to Dr. Kotler who designed and patented the device and manufactures it in Los Angeles.
“There has never been a known complication from it. None of them have ever torn or broken apart,” he says. “It’s a stand-alone airway. It doesn’t do anything else. It is not a splint, nor a stent. It has no influence on the surgery.”