The practice of medicine is experiencing a massive renewal equal in significance to the great Medicine Renaissance of the 15th Century. In many ways, aesthetics is leading the charge as more people desire natural anti-aging therapies rather than chemical-based treatments or other substances foreign to their bodies.
Social media and its impact on 20- and 30-year-olds has caused an aesthetic revolution, says Lori Robertson, MSN, FNP-C, owner of Skin Perfect Medical, in Brea, Calif. And, as a result of today’s shifting influences and desires, the aesthetic industry has been confronted with the need to offer solutions for the spectrum of generations.
Gone are the days when middle-age and older patients dominated demand for aesthetic procedures. Today’s thriving aesthetic practices are multigenerational. And, thanks to social media and other influences, aesthetic industry revenue is driven by the desires of millennials and even younger patients wanting to not only tweak their looks, but also prevent visible aging.
Every hour spent on consultations is time that could be spent on treating patients and generating profit. Imagine doing 33 consultations in one evening with an outcome of 27 appointments.
As practice management consultants specializing in the aesthetic and cosmetic arena, we know you have more generations of patients visiting your office than ever before. Baby Boomers, Generation X, Millennials and now Generation Z are all coming to your practice seeking treatments.
Does it seem like it is getting more difficult, and a lot more expensive, to consistently attract new cosmetic patients to your practice? Well, that’s because it is getting more difficult to attract a steady flow of patients month after month.
Although surgical techniques are highly effective for correction of sagging tissues of the mid- and lower-third face, the continuous growth in demand for non-surgical or “minimally invasive” modalities have recently been met with the implementation of the polydioxanone (PDO) thread lift as a new, minimally invasive, office-based treatment for lifting.
“Smile,” the song Charlie Chaplin popularized, and Nat King Cole sang, tells us to keep smiling despite the obstacles that challenge us, through heartbreak and times of sorrow. It has always resonated with San Diego-based dermatologist Tess Mauricio, MD.
For aesthetic physicians, it is not enough to earn multiple degrees and set up a practice. The real challenge comes when they must attract and retain patients in the era of social media and other complex forms of marketing. Mastering these digital realms can be especially challenging since they are not even offered as an elective course in school.
Sponsored by Wontech
Since the 2000s, fractional lasers have been used in aesthetic and medical practices for a wide range of applications, including pigmented lesions, scars, skin rejuvenation and many others. Various wavelengths with a high absorption coefficient in water have been utilized, including 10,600 nm CO2, 2940 nm Er:YAG, 1550 nm Er:Glass, 1927 nm thulium and 2790 nm Er:YSGG.
Sponsored by Quanta
Offering three laser wavelengths (1064 nm, 532 nm, 694 nm), four pulse modalities (picosecond, Q-switched, Optipulse, photothermal,) and 1.8 GW of peak power, the Discovery Pico laser from Quanta System (Milan, Italy), effectively treats tattoos and facial pigmentation. In addition, it now offers a fractionated handpiece that allows for efficacious and safe treatment of skin texture, acne and surgical scarring. And, the unique degree of flexibility and tissue-sparing capabilities enable effective and efficient tattoo removal and high-quality facial skin treatments.
Sponsored by Suneva Medical
When it comes to novel regenerative aesthetic therapies, physicians and consumers alike are seeking innovative technologies to enhance their treatment experience and overall results.
Sponsored by REVIVE
When properly harvested and applied, platelet-rich plasma (PRP) and similar products are an extremely safe and powerful tool in the medical and aesthetic armamentarium. However, this growing market of production and application devices is built on a reputation vulnerable to those looking to make a quick buck at the expense of sound medical practice – a potential problem with any aesthetic treatment. This was the motivation for the founding of REVIVETM Advanced Training Consultants (Laguna Beach, Calif.), an independent CME educational platform that strives to teach aesthetic providers only the safest, most rigorously tested, cutting-edge PRP techniques to ensure the best outcomes for all patients.
Sponsored by Cutera
The most recent contender to enter the arena of non-invasive body contouring is the truSculpt iD from Cutera, Inc. (Brisbane, Calif.). This system utilizes 2 MHz monopolar radiofrequency (RF) energy with real-time temperature control for clinically-demonstrated results in 15-minute sessions and can cover large or multiple areas simultaneously.
Sponsored by Bellus Medical
Aesthetic procedures that employ microneedling are growing in popularity with practitioners. However, when it comes to choosing the right microneedling pen device, physicians are faced with the problem of too many choices – and almost none of them are officially validated for safety.
Sponsored by Zimmer MedizinSystems
Z WaveQ from Zimmer MedizinSystems (Irvine, Calif.), is a significant upgrade to the radial pulse Z WavePro soundwave device that has become a staple in many aesthetic practices. According to the manufacturer, this next-generation device is 50% quieter than the original model and other shockwave or soundwave devices on the market. And, the ergonomic handpiece is cooled with chilled water and completely sealed, so it remains comfortable during treatments of any length.
Sponsored by Cutera
Combining bipolar RF energy with adjustable depth and RF intensity, as well as two needle types and tip sizes, the Secret RF from Cutera, Inc. (Brisbane, Calif.), provides comfortable, customizable microneedling skin treatments for fine lines, wrinkles, photodamage, acne scarring and striae. Secret RF is unique in that treatment parameters are adjustable on-the- fly without interruption, and actual treatment sessions typically last about 20 minutes.
Sponsored by Lasering USA
I have been a board certified OB/GYN for 30 years. About 12 years ago, I began transitioning towards becoming an aesthetic practice, and for the last five years, I’ve had cash-only clinics in two different locations.