For the past several years, much has been said about how more men are seeking aesthetic procedures in the U.S. The reasons associated with this trend include increased social acceptance of cosmetic procedures by men and advancements in non-invasive, no-downtime procedures that appeal to them. While a general consensus in the media and among practitioners is that men account for around 10% to 20% of all cosmetic treatments, recent statistics actually show that a downward trend is in progress.
Hair loss has historically been considered a natural consequence of aging, especially among men, but it has never been fully accepted – the toupee and comb-over are proof of that. However, the last couple decades have seen significant progress toward much more effective solutions for men – and women – wishing to stave off hair loss or restore hair to some degree.
When Warren B. Seiler III, MD, founder of Seiler Skin and the Seiler Skin Aesthetic Institute in Birmingham, Ala., first incorporated platelet-rich plasma (PRP) procedures into his cosmetic laser and injection practice, he thought he’d have no interest in adding sexual health treatments. He has since changed his tune and is glad that he did.
For nine years, The Aesthetic Awards have honored the exceptional outcomes and accomplishments from some of the finest practitioners and product manufacturers in aesthetic medicine.
Demand for nonsurgical solutions continues to grow, making it imperative for physicians to stay at the forefront of all available minimally invasive solutions. Responding to this need, The Aesthetic Academy is offering the Minimally Invasive Facial Rejuvenation Masterclass at their 2019 events – San Diego (Oct. 12-13) and Dallas (Nov. 8-9).
Although the industry is evolving and more men are visiting medical spas and aesthetic practices; they still only represent about 20% of the market. One of the main reasons for this shortage is the lack of specific marketing efforts directed at men, as most facilities cater mainly to women.
Sexual wellness continues to be a hot topic in the field of aesthetic medicine. One big reason for this is that many of the non-invasive treatment options available are not typically carried by other specialties since oftentimes they are not covered by insurance.
Leann Wallace Griffin, RN, CCRN-Burn, learned about skincare in the 1990s while she was working to save and repair the skin barrier at the burn intensive care unit (ICU) at UC Irvine Medical Center in Irvine, Calif. Today, she is CEO of Vixen Aesthetics, a successful full- service concierge medical aesthetics company she founded in 2005.
Sponsored by Apyx
Renuvion cosmetic technology from Apyx Medical (Clearwater, Fla.) stands out as a truly unique modality in a sea of supposed novelties. While it harnesses heat to contract tissue, Renuvion delivers helium plasma and a proprietary form of radiofrequency (RF) energy subcutaneously. This minimally invasive technology provides heating in two ways: direct con- tact between the plasma and tissue, and the RF current flowing through the plasma to cause additional heating via the Joule heating effect. Experts say the results of Renuvion are unlike those achieved by any other device.
Sponsored by Wontech
My clinic is mainly visited by patients with benign pigmented, vascular or other skin conditions. Pigmented lesions include melasma, blemishes, post-inflammatory hyperpigmentation and moles; vascular lesions include diffuse redness and telangiectasia. Other skin conditions include acne, scars, warts and skin rejuvenation.
Sponsored by Sciton
While there is still a stigma around men coming into the clinical setting for treatment, this is changing for all age groups. “Social media is driving younger and younger men towards aesthetic treatments,” said plastic surgeon Jason Pozner, MD, medical director of Sanctuary Medical Center (Boca Raton, Fla.).
Sponsored by Quanta
The Light 4VTM laser from Quanta System SpA (Samarate, Italy) is the latest addition to the company’s multifunctional EVO series, combining a series of gold standard laser options in a single platform to perform a wide-range of aesthetic and dermatologic treatments.
Sponsored by BTL
Individually, the EMTONE and EMSCULPT devices from BTL Aesthetics (Marlborough, Mass.), provide profound and unique capabilities to aesthetic physicians, working synergistically to tone and shape. Together, these technologies round out the BTL family of non-invasive body sculpting devices that have been reshaping the industry in recent years.
Sponsored by Fotona
Providing a laser facial treatment that is completely novel in the space, the Fotona4D® protocol using the SP Dynamis ProTM dual wavelength laser system from Fotona (based in the U.S. and Europe) draws on many of the system’s unique capabilities to deliver an inside-out, non-invasive laser face lifting treatment that tightens and volumizes without injectables or any downtime. Proponents of the platform benefit from the unique laser engineering that has always been the focus of Fotona.
Sponsored by MTF Biologics
Renuva® Allograft Adipose Matrix from MTF Biologics (Edison, N.J.) is a novel, off-the- shelf extracellular matrix made from donated allograft tissue that is catching on with aesthetic practitioners. This allograft product serves as a framework to support cellular repopulation and vascularization at the surgical site. It comprises the same growth factors, collagen and other elements found in adipose tissue, and can be used in various cosmetic procedures.
Sponsored by Cutera
Providing personalized, selective treatment with targeted, customized energy delivery, truSculpt flex from Cutera, Inc. (Brisbane, Calif.), is designed to help tone and sculpt muscles in-office. This non-invasive modality offers high throughput for physicians, enhancing ROI and strengthening the family of truSculpt body shaping technologies.
Sponsored by Lasering USA
Long before regenerative aesthetics was on the radar, my late husband, Mark Kofford, MD, PhD, and I discovered a magical combination of collagen stimulation and dermal remodeling. In 2007, we were searching for the newest, greatest fractional CO2 technology on the market. Up to that point in time, we had been working with full-field Erbium and full-field CO2 laser resurfacing, but we found that the MiXto fractional system from Lasering USA (San Ramon, Calif.) revolutionized ablative facial rejuvenation, making it much safer with lower risk of adverse events.