Following the cue of the medical arena as a whole, the medical aesthetic and dermatology fields are inexorably turning towards progressive, all-inclusive therapies. This approach combines various integrative clinical techniques that address the patient’s complete well-being, including adjunctive skincare regimens.
While energy-based aesthetic devices are constantly evolving and improving to satisfy consumer demand for nonsurgical therapies, not all patients are able to take advantage of what seems to be the ever-expanding menu of technological advancements. Patients with darker skin types request the same energy-based solutions everyone else does, but not all of these treatments suit all Fitzpatrick skin types. Therefore, it is up to the physician to choose – and use – technology wisely.
In medical aesthetics, transdermal devices, or penetration enhancers, that use microneedles, rollers, dermoelectroporation and other novel modalities offer practitioners an efficient and minimally invasive technique to penetrate the skin barrier. But while practitioners have eagerly embraced these products and devices, few therapeutic or regulatory standards exist.
Thanks to user-friendly innovations, thread lifting provides an answer for hard-to-treat jowling and neck laxity (off-label). However, experts say the learning curve can be steep, especially for inexperienced practitioners. And, unfortunately, some providers overestimate the capability of threads.
Sponsored Even with the proliferation of new technologies and treatments, the laser is still a frontline provider of outcomes. Among them, the SP Dynamis Pro™ dual-wavelength laser system from Fotona (based in the U.S. and Europe) remains a standout with two wavelengths (1064 nm Nd:YAG and 2940 nm Er:YAG) and unique modes of delivery. With these features, physicians can count on the platform to provide traditional therapies in difficult-to-treat areas, as well as novel applications such as hair regrowth.
Sponsored Non-invasive vaginal therapy involves the nonsurgical treatment of vaginal indications using different energy-based modalities, most commonly lasers (CO2 or Erbium) or radiofrequency (RF)-based systems.
Sponsored With a patient-friendly 585 nm wavelength and no consumables, the DenaVe diode laser by Quanta System (Milan, Italy) provides cost-effective treatment of vascular lesions and more.
Sponsored Picosecond lasers have been introduced as a breakthrough technology in the aesthetic and dermatologic fields, touting many reported advantages over other systems. However, many physicians still ask: “Is the picosecond laser really better than the nanosecond laser in real-world applications?” While not everyone may agree, I use a picosecond system called PICOCARE from Wontech, Ltd., Co. (Daejeon, South Korea), and, based on my experience with both a nanosecond laser and a picosecond laser, my answer to this question is “yes”.
With the over-saturation of cosmetic-based practices within all markets, practice owners are continually looking for new ways to maintain their patient base and keep them engaged. Just the simple goal of creating repeat facial injectable patients, or ongoing sales of prescribed skincare products, can sometimes be a daunting task. To help offset these challenges, an online store could be a great option to generate revenue and maintain patient interest.
In 2019, it seems that people have subscriptions to everything. When they shop, they go to Costco or use their Amazon Prime membership. When they eat, they prepare a meal kit that was shipped to them by a Blue Apron or HelloFresh. When they want entertainment, they watch movies or television from Netflix or Hulu.
Promoting skincare in your cosmetic practice includes many benefits to you and your patients, including serving as a new revenue stream that could account for 10% to 25% of your total revenues and convenience for your patients. Additionally, skincare is a gateway for introducing and cross-promoting your in-office aesthetic procedures and treatments because when they are used together, outcomes are enhanced.
In your practice, just as in life, you’ll see and experience an incredible amount of personalities – some easier to deal with than others. Part of running a successful practice is knowing how to work with every personality type you encounter.
Medical aesthetic interventions to delay facial aging and improve the cosmetic features of a face require individual, sophisticated and safe solutions for the most natural and harmonious results. Facial imperfections and changes due to aging require treatment concepts that target various aspects, beyond the scope of what one single product or technology can achieve. Therefore, combination is key.
Based on attendee demand, The Aesthetic Show 2019 will offer a new, Advanced Laser Techniques and Applications symposium as part of its pre-show program on Thursday, July 11, at the Wynn Resort in Las Vegas.
The Aesthetic Academy is headed to Dallas for the first time. Join us November 8-9, 2019, at the Omni Dallas Hotel for two days of advanced hands-on procedural training and comprehensive development in the field of medical aesthetics. Attend The Aesthetic Academy and certify your practice to the highest standards of medical excellence.