For aesthetic physicians, it is not enough to earn multiple degrees and set up a practice. The real challenge comes when they must attract and retain patients in the era of social media and other complex forms of marketing. Mastering these digital realms can be especially challenging since they are not even offered as an elective course in school.
The Aesthetic Guide
With over 80% of aesthetic consumers starting their search for an elective medical treatment on the internet, I am always compelled to ask practice owners this: Are you spending at least 80% of your time, energy, efforts, budget and creativity on implementing strategies to capture these consumers on the mediums they are using to research?
Talent & Techniques: Surgery in a syringe: My minimally invasive alternative to surgical liposuction
Among the available nonsurgical cosmetic procedures, body contouring treatments, and the use of injectables for aesthetic improvement, continue to gain popularity. As a modality for reducing unwanted adipose tissue, injection adipocytolysis, is an approach to body contouring that accommodates the growing patient inclination toward minimally invasive treatments.
BTL, the manufacturer behind the game-changing EMSCULPT technology, is continuing to raise the bar in aesthetics and non-invasive body shaping. Today, the brand announced its latest FDA clearance for EMSCULPT, which is now FDA cleared to strengthen, firm and tone the arms and calves with the newly unveiled Small Contour Applicators. Building upon the existing clearances for the abdomen, buttocks, and thighs, the new Small Contour Applicator brings the unrivaled EMSCULPT results to even more key muscle groups, making it the ONLY non-invasive treatment that is FDA cleared to tone and strengthen the arms and calves as well.
Want to smooth out your wrinkles, erase scars and sunspots, and look years younger? Millions of Americans a year turn to lasers and prescription drugs to rejuvenate their skin, but exactly how that rejuvenation works has never been fully explained. Now, Johns Hopkins researchers have discovered that laser treatments and the drug retinoic acid share a common molecular pathway. Moreover, that pathway — which lets skin cells sense loose RNA molecules — is also turned up in mice when they regenerate hair follicles. Results are described in the June 26 issue of Nature Communications.
WASHINGTON (July 11, 2019) — In the first of a kind study, plastic surgeons at Georgetown University Medical Center found that when a man chose to have a nip or a tuck on his face, it significantly increased perceptions of attractiveness, likeability, social skills or trustworthiness.
The lateral extended nasal island (LENI) flap is an effective and predictable single-stage reconstructive technique for medium-size nasal tip defects, according to research published recently in JAMA Facial Plastic Surgery.
Studies are beginning to demonstrate that cannabidiol (CBD) may hold potential for treating various skin conditions, yet clinicians should use caution, as the products remain unregulated by the FDA and robust clinical data are lacking, according to a study published in Clinics in Dermatology.
For women with breast cancer who opt for breast reconstruction using a tissue flap from the abdomen, gene testing for high-risk mutations should be performed before surgery, concludes a report in the July issue of Plastic and Reconstructive Surgery, the official medical journal of the American Society of Plastic Surgeons (ASPS).
A woman’s decision to have her breast implants removed is deeply personal and often years in the making. With more information emerging about BIA-ALCL, and online forums dedicated to “breast implant illness,” plastic surgeons are receiving more inquiries about explantation for health reasons vs. aesthetic reasons, or to treat a specific complication such as capsular contracture. This trend has stoked debate over the most appropriate explantation technique to use: total capsulectomy or en bloc removal.