While some strategies for reaching male patients mirror female-oriented strategies, marketing to men generally requires a deftly targeted approach, say two marketing professionals.
Avoiding common malpractice risks requires partnering with patients, both in person and electronically, says Michael Sacopulos, J.D., an attorney based in Terre Haute, Ind.
Toronto ? A Toronto doctor awaits her professional fate after a medical panel found her guilty of incompetence and unprofessional conduct in a case involving the 2007 death of a liposuction patient, the Vancouver Sun reports.
Las Vegas plastic surgeon Michael C. Edwards, M.D., watches daily for opportunities he and his staff might be missing.
Medicine: It?s funny. Admit it. Plastic surgeon Anthony Youn, M.D., remembers sitting in medical school anatomy class. It was the class taught by Dr. Gaw, who he thought might have been reincarnated from her previous life as Attila the Hun, “In the form of an 85-year-old nightmare” who lived to terrorize Dr. Youn and the other medical school students.
Cosmetic surgeons who have something they want to write on a public forum might turn to blogging. When done correctly, this online commentary is good for business, according to one expert.
Cosmetic surgeons who are turning to social media to boost business are finding there's a dark side. Experts weigh in on how to handle negative comments and reviews.
In today's modern and increasingly competitive cosmetic practices, it's imperative that cosmetic consults are perfectly executed in order to keep patients satisfied. Anything short of perfection may result in unhappy clients, which could be of acute concern to the physician and office staff.
Given the financial challenges facing today's typical American consumer, indulging in elective cosmetic surgery might seem a bit superfluous. The best way to help these patients see their facelift or blepharoplasty as a "need to have" rather than a "want to have" is to address the overall patient by focusing on the symbiotic relationship between their Aesthetic and emotional well-being.
Clinicians who are using permanent fillers in their practice should take a more exhaustive approach to the informed consent process with their patients, according to a member of the Ontario council for the Canadian Medical Protective Association.