New service offers follow-up on marketing-generated patient and prospect requests.
Online reviews wield power. Here’s a breakdown of why patients write positive (and negative) reviews.
As increasing numbers of males seek aesthetic treatments, techniques and technologies continually improve to provide better results with reduced discomfort and downtime. Marketing aesthetic services to men, though, can be a tricky proposition.
UCLA oculoplastic expert Robert A. Goldberg, M.D., shares what he knows about periorbital filler complications and how to achieve best outcomes when filling around the eyes.
Happy, ethical, passionate and hardworking — from these attributes to offering rewards programs, this is how to hire and retain star staff members.
Adopt these strategies for marketing your practice to get results without breaking the bank.
One expert shares four specific ways to hold your spa staff accountable to meet your medspa’s sales goals.
Done right, social media should bring in a steady growth of followers and website referral traffic, more visibility and social validation.
From construction periods and improvement allowances to renewal options and subleasing rights, negotiating an office lease requires forward thinking and research.
The latest medspa trend report reveals lack of growth among male clientele, high-level satisfaction with vaginal rejuvenation and more.