Kenneth Steinsapir, M.D., says industry statistics back his theory that lots of people don’t get botulinum toxin injections because they don’t want to look frozen.
“Allergan has done market research on Botox, where they query the public on who is and who is not getting the service. And [the company] tells us that only 5% of the potential market gets cosmetic botulinum toxin,” says Dr. Steinsapir, an oculofacial surgeon who practices in Beverly Hills, Calif. “I’m sure you have a segment of the market that will probably never do it for whatever reason, but I think a lot of women don’t like the frozen face. And I don’t think doctors are always sensitive to that.”
While some highly experienced and talented injectors can avoid the frozen look, the average physician injector doesn’t have a template from which to get consistently natural-looking results, according to Dr. Steinsapir. So, he developed and patented the Microdroplet Lift to create a botulinum toxin “brow lift” that can be easily mastered and is reproducible without freezing the forehead, he says.