Streaming live video and engaging people via social media are excellent marketing strategies. But for the cosmetic practices that use them, these marketing approaches are also risky.
Very risky, according to Alex Thiersch, an attorney and partner at ByrdAdatto, and director of the American Med Spa Association, in Chicago.
“We’re seeing these incredible advances in marketing, particularly through live video streaming,” Mr. Thiersch says. “Doctors are using Twitter, Facebook, Instagram, Snapchat and all those things and getting these huge followings. But there are risks associated with that when it comes to patient privacy advertising and making true statements.”
Essentially, he says, technology is moving faster than the laws governing it, and doctors might not know when they’re crossing the line.
“These are things that even five years ago, we would have never imagined. It’s as if we’re trying to keep everybody on the road, even if the road itself hasn’t really been defined,” he says.