As a plastic surgeon, you may think you’re following the rules when you carefully ask for permission when you post patient testimonials and photos. Consent forms are all you need, right?
Wrong. As an audience at The Aesthetic Meeting learned, the devil is in the details. For example, did you know that data lurking inside photo files could alert the entire Internet to your patient’s name and condition? And state laws may actually ban patient testimonials that tout your skill.
“Cosmetic practice has a lot less regulation than some other specialties,” says Michael Byrd, JD, a Dallas attorney who spoke at the annual meeting of the American Society for Aesthetic Plastic Surgery. “Nevertheless, things that make sense from a business perspective often have challenges from a regulatory perspective. It’s important that you navigate the rules out there.”
Here are some online areas where plastic surgeons should be especially cautious:
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