Nearly 3,000 of the industry's top aesthetic physicians and related professionals descended upon Las Vegas, Nev., from July 5 - 8, 2018, to experience the highly anticipated 12th annual installment of The Aesthetic Show (TAS). Taking place at the Wynn Resort & Casino, this leading scientific conference offered four days of unrivaled educational sessions, workshops and hands-on training.
As a perennial highlight of The Aesthetic ShowTM (TAS), the Certified Aesthetic Consultant (CAC) Fast Track Program is the only current and continuously updated certification program in the medical aesthetic industry. This highly-structured and interactive daylong educational course delivers the most comprehensive information and guidacne on running a successful practice in today's highly competitive market.
As demand for energy-based anti-aging procedures continues to rise, practitioners are faced with choosing from a wide array of aesthetic platforms and devices. Five experts share insights on how to differentiate.
Microneedling has come of age in the medical aesthetic arena as SkinPen® from Bellus Medical (Addison, Texas) recently announced that it is the first and only microneedling system to receive a De Novo clearance as a Class II medical device by The Food and Drug Administration (FDA). This designation grants the company clearance and marketing authorization for the device, which is intended to improve the appearance of facial acne scars in adults aged 22 years or older. This clearance was based on the FDA’s recently codified language regarding aesthetic uses of microneedling.
A global revolution is taking hold throughout the medical aesthetic field. Increasingly, regenerative and cell-based techniques are starting to reduce or replace the need for more invasive surgery, drug or chemical-based therapies.
As the fastest growing, most diverse market for aesthetic medicine, the Asia-Pacific (APAC) region is experiencing an upsurge in new clinics and spas, increased equipment sales and robust growth in non-invasive procedure volume. This ongoing progression, and recent technological advances have also driven an expansion of educational conferences in the region.
DermapenWorld (Sydney, Australia) is setting a new benchmark in microneedling technology with the recent release of Dermapen™ 4. Featuring an advanced 16-needle cartridge design for drag-free penetration with regulated suction release, Dermapen’s 33-gauge stainless steel gamma sterilized needles create 1,920 puncture channels per second.
While old school marketing approaches, such as billboards and radio ads, are passive experiences, social media actively engages users with realtime messaging in an immersive, interactive environment. The top social media platforms – Facebook, Instagram, Snapchat, YouTube, etc. – can be expertly utilized for communicating online with existing patients and for attracting new ones.
Like it or not, social media and the “selfie” era are here to stay.According to a recent survey released by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), social media’s impact on aesthetics has been enormous, especially in how people perceive and project themselves. The survey results showed that in 2017, 55% of facial plastic surgeons consulted patients that wanted to look better in selfies. This is a 13% increase from 2016.
Social media sites and Internet-based marketing are fast becoming the go-to method for attracting and retaining aesthetic patients, especially millennials. Yet, many practices are still unsure about how to use these services effectively.