For the Love of Aesthetics
There are many benefits of doing cosmetic work. One is that it’s just plain fun, according to Dr. Woodward.
But, she says, cosmetics demands a certain culture in the office to cater to such patients.
“One has to enjoy talking with this patient population in order to be successful,” Dr. Woodward says. “Small talk goes with the territory, so understand your talents and limitations in how well you like to get to know your patients.”
Ophthalmologists who do aesthetic procedures because they enjoy doing them will be better off than those who do so primarily to grow their business, she says. In fact, time in the operating room is generally more profitable than time doing these types of aesthetic procedures.
“So the key to success is to truly enjoy doing these procedures,” Dr. Woodward says.
Making more money can be a benefit of having a cosmetic practice. The trick is that one has to spend money in order to make it. The cost of botulinum toxins, for example, is about $500 for each vial. So, ophthalmologists have to think carefully about how to best schedule patients to avoid waste, according to Dr. Carrasco.
“If the bottle is open for only one patient, you will not make a profit over the cost of the product,” Dr. Carrasco points out.
Fillers have expiration dates, but costs are easier to recoup since patients purchase by syringe, according to Dr. Carrasco.