Fat and Wrinkle Treatments
Princeton, NJ, plastic surgeon Adam H. Hamawy, M.D., says cryolipolysis with CoolSculpting (Zeltiq) is the most profitable noninvasive procedure he offers.
“There are several reasons why this is the case,” Dr. Hamawy says. “First, who doesn't want to lose unwanted fat without having surgery or any downtime? Most people have a hard time believing it actually works, but it’s true. For most people, there's almost no pain involved and, if you set realistic expectations, [patients] are usually very happy. Another great thing about CoolSculpting is that the disposable costs are acceptable, and I can delegate it to other [staff]. This allows me to do other things at the same time. Finally, as a plastic surgeon, I have the added bonus of offering alternative treatments. Not everyone is a good candidate for Cryolipolysis. Many of my liposuction and abdominoplasty patients initially came in requesting CoolSculpting.”
Other noninvasive treatments that are bottom-line winners for Dr. Hamawy’s practice are neuromodulators.
“Botox [Allergan], Dysport [Galderma] and Xeomin [Merz] are fast,10-minute, procedures that are effective, well-tolerated, and keep patients coming back for more treatments,” he says. “It is recurring revenue, which also leads to more exposure for my practice about everything else I offer.”