Patient Satisfaction Wins
Baltimore-based facial plastic and reconstructive surgeon Theda C. Kontis, M.D., assistant professor, Johns Hopkins Hospital, tells The Aesthetic Channel that the devices that make her practice the most money are those that offer the highest patient satisfaction.
Her top three most profitable devices:
1. Laser hair removal, which she says offers great patient satisfaction and great results in dark-haired individuals.
2. LaserGenesis [Cutera], a noninvasive Nd:YAG laser-based skin polishing, pore reduction system, which isn’t painful, with a quick treatment time and noticeably improves the treated skin, according to Dr. Kontis.
3. Infini’s (Lutronic) radiofrequency with microneedeling device, which tightens the skin, according to Dr. Kontis who says, “It’s somewhat uncomfortable, but offers good results.”
Her worst purchase? The Picosure laser. “[It] costs a fortune, and we’ll never make a profit on it,” Dr. Kontis says.
For her practice, the problem with the device’s profitability is multifactorial, she says.
In Dr. Kontis’ experience, the device does not deliver the promise that patients would need fewer treatments; Cynosure offers poor customer support; patients do not schedule other cosmetic procedures as a result of having Picosure treatment; and Dr. Kontis says her practice has to compete with cheap Groupons because the competition’s price is set low.