The use of lasers, radiofrequency (RF), and light-based technologies in cosmetic procedures has swelled in recent years, as device manufacturers explore the outer limits of safe energy-based approaches and physicians increasingly purchase new, clinically proven devices.
Though surgical options remain a gold standard in many aesthetic cases, the energy-based body shaping industry has experienced substantial growth in recent years. The latest generation of less invasive technologies and products has shown considerable improvement over past iterations, with improved patient safety, efficacious outcomes, reduced treatment and recovery time, as well as less pain.
Nonsurgical feminine rejuvenation using energy-based technologies is one of the fastest growing in-office procedures. While this market is still in its relative infancy, due to excellent clinical outcomes and minimal discomfort and downtime, these new modalities are replacing surgical feminine rejuvenation procedures at a rapid pace.
As young consumers seek cosmetic procedures earlier in life, one of the pressing issues for medical aesthetic practices is finding the best strategy for targeting, acquiring and retaining patients in this demographic.